As featured on Flaunter Media
Flaunter is a PR and media platform that helps fashion, lifestyle, and interiors brands supercharge their assets with fully digital media centers - streamlining the daily flow of media requests, content sharing, sample tracking and reporting.
I recently spoke with Flaunter about how trend forecasts are researched and developed, and how they provide designers with consumer insights to strengthen their range development. Given the dramatic impact of COVID-19, it is more important than ever that designers develop relevant products that fit consumers demands.
I shared my thoughts on why forecasting is essential for brands designing product ranges for a post coronavirus world. You can read the full article on the Flaunter blog.
You can read the full blog post here.