My interview with Gabriela Fuente Studio about what COVID-19 means for trend forecasting.
In June I was interviewed by Gabriela Fuente Studio about the impact of COVID-19 on our industry and on trend forecasting. The Gabriela Fuente Studio provides services in surface, patterns and textile print designs for womenswear, activewear, swimwear, menswear and interiors. With an approach that focuses on business outcomes, the studio aims to improve your products with unique designs that add value to your brand.
Given the impact of coronavirus around the world, studio founder Gabriela Fuente is interviewing industry professionals each month with a range of questions. One of the main topics we covered in my interview was how the 2021 Trend Forecasts have been effected by COVID-19.
"I often think of trends in layers, there’s never just one factor driving a trend it’s made up of multiple layers and social indicators. COVID-19 will inevitably have an impact on forecasts and predictions for 2021 and beyond, however I don’t believe it will be a complete departure from some of the macro ideas originally identified pre-coronavirus."
You can read more of my thoughts on the effects of coronavirus on trend forecasting, as well as other topics including the impact on social media on trends, and my advice for designers and aspiring trend forecasters.