The 2022 IMPULSES Beauty trendbook provides key understanding of the new societal issues and how they will transcribe in the beauty sector.
This trendbook is adapted from the Macro Impulses Trendbook, to the beauty sector with a deeper dive in to best practices for 2022.
We are at the dawn of a new age, which can be decrypted under 3 axes:
- A Protective Age
- An Emotional Age
- An Experimental Age.
Each one of the 3 themes is meant to be a springboard to the future for your brand and is presented through inspiring concepts, ingredient innovations, and new retail models.
