Created by MC&Co

Milan Supersalone + Milan Design Week report

  • MC&Co's Milan Supersalone 2021 keeps you up-to-date on the important trends and releases from Europe’s leading designers and brands at the Super Salone.

    Through MC&Co's breakthrough Trend Intelligence System, they simplify Milan’s newest, hottest products down to their crucial elements, ensuring that your business understands the trends of the most successful contemporary designers.

    All the key highlights from Milan are curated into a clear, logical, and actionable presentation. This report is not pages of “pretty pictures” with an abstract, poetic story. Instead, MC&Co analyse the products showcased at Milan, with a purely commercial perspective.

    Each featured product is filtered through MC&Co's Trend Intelligence System, that comes from more than 30 years’ experience of unbiased trend research and forecasting. It provides high value results by looking at the 3 critical steps that will determine what will attract your specific customer to the trends presented.


    • Over 120 pages with more than 450 stunning product images
    • A clear Executive Summary — outlining the Macro trends
    • A concise analysis of the top 40+ brands — the Micro trends
    • All products are filtered by MC&Co’s commercially centred Trend Intelligence process, where we forecast their market viability and velocity over the next 12-18 months

    MC&Co aim to empower and guide you to incorporate these trends into a way that works for your specific business.

  • PDF File

    127 Pages

    103 MB

*All prices in USD